HAVN Life Sciences is a Canadian-based company pursuing standardised extraction of psychedelic compounds and mushroom extracts for the development of natural health products, and innovative therapies to support brain health and enhance the capabilities of the mind. HAVN Life has developed a line of natural health products, including a full range of high-quality mushroom and plant extracts that help boost immune function, reduce inflammation, and support a healthy lifestyle.
Woke Pharmaceuticals’ subsidiary Woke Health and HAVN Life entered an agreement in November 2021 for the exclusive white label supply and distribution of HAVN’s line of natural health products in Australia, New Zealand and China. Woke Health aims to launch and establish the retail and e-commerce footprints of its own brand of products based on the highly successful HAVN Life natural health formulations.
Data from Complementary Medicines Australia (CMA), published in its Industry Audit 20211, valued Australia’s supplements sector at $5.7 billion in 2020, up 1.5% from the previous year. The largest category was vitamin and dietary supplements, valued at $3.1 billion.
Woke Health has multiple channels for commercialisation of its natural health products. These include the Woke Health e-commerce website, partnerships with retailers and other distributers across Australia, New Zealand, and China.
“Our proprietary range of naturally derived health supplements, based on functional mushroom extracts, provides benefits to health and wellbeing. There is a significant demand for such products from health-conscious, environmentally-minded consumers.”